Long-form notes on AI creative, brand campaigns, print and OOH, and what the archive of 500,000+ campaigns reveals about work that performs.https://campaignslive.com/en-ushttps://campaignslive.com/blog/what-500000-campaigns-taught-us/https://campaignslive.com/blog/what-500000-campaigns-taught-us/Patterns that emerge when you study half a million campaigns at once — composition, color, typography, and the briefs that produce the best work.Sat, 16 May 2026 00:00:00 GMTInsightstraining databrand creativepatternsCampaignsLivehttps://campaignslive.com/blog/print-resolution-ai-images/https://campaignslive.com/blog/print-resolution-ai-images/Most AI image tools say high resolution. Then you try to put their output on a billboard. What 16 megapixels actually means, why CMYK is harder than it looks, and what survives prepress.Tue, 12 May 2026 00:00:00 GMTProductionresolutionprintOOHCMYKCampaignsLivehttps://campaignslive.com/blog/own-your-ai-creative/https://campaignslive.com/blog/own-your-ai-creative/The quiet difference between AI tooling that helps your brand and AI tooling that holds it hostage. What ownership actually means in the AI creative market, and what to ask any vendor.Fri, 08 May 2026 00:00:00 GMTIndustryIPownershipvendor termsCampaignsLivehttps://campaignslive.com/blog/ai-creative-vs-ai-slop/https://campaignslive.com/blog/ai-creative-vs-ai-slop/The visual gap between brand-grade AI creative and the slop flooding the internet has one cause. A look at how training data shapes output character — and why narrow, high-signal training beats vast and generic.Sun, 03 May 2026 00:00:00 GMTInsightstraining datamodel designbrand creativeCampaignsLivehttps://campaignslive.com/blog/brief-to-ooh-in-14-days/https://campaignslive.com/blog/brief-to-ooh-in-14-days/A walkthrough of a real campaign that went from brief to live out-of-home in two weeks with no shoot day. Day-by-day, with notes on what compressed and what stayed the same.Tue, 28 Apr 2026 00:00:00 GMTCase StudyOOHworkflowcase studyCampaignsLivehttps://campaignslive.com/blog/what-2025-settled-about-ai-brand-creative/https://campaignslive.com/blog/what-2025-settled-about-ai-brand-creative/A year-end review of the questions that were live at the start of 2025 and what the year actually resolved about them. Some questions got answers; others moved into the next year unchanged.Mon, 08 Dec 2025 00:00:00 GMTIndustryyear in review2025industryCampaignsLivehttps://campaignslive.com/blog/generation-to-production-ready-2025-shift/https://campaignslive.com/blog/generation-to-production-ready-2025-shift/The biggest change in AI creative tooling in 2025 was not in raw model capability. It was in everything that surrounds the model — production-readiness, workflow integration, rights, and the operational layer that brand teams actually depend on.Mon, 10 Nov 2025 00:00:00 GMTIndustryproduction-readinessworkflowoperationsmarket shiftCampaignsLivehttps://campaignslive.com/blog/ai-native-agency-new-category/https://campaignslive.com/blog/ai-native-agency-new-category/The AI shift produced two responses inside the agency world. Traditional agencies restructured around it; a new category of AI-native agencies emerged from scratch. A working read on what each looks like.Thu, 25 Sep 2025 00:00:00 GMTIndustryagenciesAI-nativeindustry structureCampaignsLivehttps://campaignslive.com/blog/brand-voice-cloning-2025/https://campaignslive.com/blog/brand-voice-cloning-2025/While the image side dominated the headlines, brand voice cloning quietly reached production maturity in 2025. A look at where it works, where it does not, and what brands are actually doing with it.Fri, 12 Sep 2025 00:00:00 GMTProductionvoice cloningaudiobrand voicetalentCampaignsLivehttps://campaignslive.com/blog/brand-consistency-hardest-problem/https://campaignslive.com/blog/brand-consistency-hardest-problem/Producing one striking AI image is easy. Producing a hundred images that all look like they belong to the same brand is structurally hard. A look at what makes the consistency problem persistent — and what the working solutions look like in 2025.Mon, 04 Aug 2025 00:00:00 GMTProductionbrand consistencyproductionfine-tuningworkflowsCampaignsLivehttps://campaignslive.com/blog/cannes-lions-2025-ai-infrastructure/https://campaignslive.com/blog/cannes-lions-2025-ai-infrastructure/Cannes Lions 2025 was the year the AI conversation stopped being about whether and started being about how. A working read of the festival's positions, panels, and award patterns.Fri, 20 Jun 2025 00:00:00 GMTIndustryCannes Lionsindustry eventsfestivalsawardsCampaignsLivehttps://campaignslive.com/blog/death-of-stock-photography/https://campaignslive.com/blog/death-of-stock-photography/Stock photography as a category has been in the slow part of a fast collapse since mid-2023. A working assessment of where the major libraries actually stand at the midpoint of 2025.Mon, 12 May 2025 00:00:00 GMTInsightsstock photographyGettyAdobeShutterstockCampaignsLivehttps://campaignslive.com/blog/christies-augmented-intelligence-auction/https://campaignslive.com/blog/christies-augmented-intelligence-auction/In February 2025, Christie's held the first major auction dedicated entirely to AI-generated art. The market signal was clear; the authorship question it surfaced has not been resolved.Tue, 15 Apr 2025 00:00:00 GMTIndustryChristie'sart marketauthorshipAI artCampaignsLivehttps://campaignslive.com/blog/agencies-restructured-around-ai-2024/https://campaignslive.com/blog/agencies-restructured-around-ai-2024/The org-chart side of the AI shift is less covered than the tooling side. A working description of what changed inside agencies through 2024 — what roles disappeared, what roles emerged, and what the new shape looks like.Mon, 17 Mar 2025 00:00:00 GMTIndustryagenciesoperationsorg designrolesCampaignsLivehttps://campaignslive.com/blog/ai-detection-cat-and-mouse/https://campaignslive.com/blog/ai-detection-cat-and-mouse/Tools that claim to detect AI-generated imagery exist but mostly do not work. The technical reasons they do not work, and what brand teams should rely on instead.Tue, 25 Feb 2025 00:00:00 GMTProductionAI detectionprovenanceC2PAcontent credentialsCampaignsLivehttps://campaignslive.com/blog/resolution-bar-2025/https://campaignslive.com/blog/resolution-bar-2025/Through 2024 and into 2025, the resolution ceiling on AI image tools moved from 2-megapixel novelty output to production-grade 12-16 megapixel work. A working timeline of when each milestone landed and what it unlocked.Mon, 27 Jan 2025 00:00:00 GMTInsightsresolutiontoolsproductiontimelineCampaignsLivehttps://campaignslive.com/blog/eu-ai-act-for-brand-teams/https://campaignslive.com/blog/eu-ai-act-for-brand-teams/The EU AI Act became law in 2024 and began phasing into effect through 2025 and 2026. Beyond the trade-press headlines, what the act actually requires of brand teams using AI creative tooling.Sun, 15 Dec 2024 00:00:00 GMTIndustryEU AI ActregulationcompliancedisclosureCampaignsLivehttps://campaignslive.com/blog/coca-cola-christmas-2024-backlash/https://campaignslive.com/blog/coca-cola-christmas-2024-backlash/Coca-Cola's 2024 holiday campaign updated the brand's iconic truck-driving-through-snow imagery using AI generation. The audience response was sharp and overwhelmingly negative. A specific look at why.Mon, 02 Dec 2024 00:00:00 GMTCase StudyCoca-Colaholidaybacklashbrand equityCampaignsLivehttps://campaignslive.com/blog/training-data-licensing-deals-2024/https://campaignslive.com/blog/training-data-licensing-deals-2024/Through 2024, the major social and content platforms signed unprecedented training-data licensing deals with AI labs. The deals reshaped what "trained on the open internet" actually meant.Mon, 18 Nov 2024 00:00:00 GMTIndustrytraining datalicensingRedditplatformsCampaignsLivehttps://campaignslive.com/blog/branded-audio-ai-era/https://campaignslive.com/blog/branded-audio-ai-era/Audio is the quiet half of the AI brand creative conversation. A working read on where AI has reached production grade in branded audio — and where the human is still the value.Mon, 04 Nov 2024 00:00:00 GMTProductionaudiopodcastIVRvoice UXCampaignsLivehttps://campaignslive.com/blog/vogue-ai-editorial-fashion-photography/https://campaignslive.com/blog/vogue-ai-editorial-fashion-photography/By late 2024, AI-generated imagery had appeared in major fashion publications in commercial and editorial contexts. The pattern of what was acceptable, what was not, and where the line moved is worth tracking.Mon, 21 Oct 2024 00:00:00 GMTIndustryVoguefashioneditorialboundariesCampaignsLivehttps://campaignslive.com/blog/suno-udio-ai-music-2024/https://campaignslive.com/blog/suno-udio-ai-music-2024/Through 2024, generative music moved from research demonstration to production-grade output. Suno and Udio became the names that defined the category, and the implications for brand audio production became visible.Mon, 30 Sep 2024 00:00:00 GMTIndustrymusicSunoUdiobrand audioCampaignsLivehttps://campaignslive.com/blog/klarna-all-ai-marketing-year-in/https://campaignslive.com/blog/klarna-all-ai-marketing-year-in/In 2023-2024, Klarna restructured its marketing operations around AI tooling and announced major workforce reductions tied to the shift. Eighteen months later, the picture is more complicated than the headlines.Mon, 16 Sep 2024 00:00:00 GMTCase StudyKlarnaAI toolingagency relationshipsoperationsCampaignsLivehttps://campaignslive.com/blog/black-forest-labs-flux/https://campaignslive.com/blog/black-forest-labs-flux/In August 2024, Black Forest Labs released FLUX — a new open-weights image model from former Stable Diffusion researchers. The release reshaped what the open-source side of the market looked like for the rest of the year.Fri, 23 Aug 2024 00:00:00 GMTInsightsFLUXBlack Forest Labsopen sourcemodel releasesCampaignsLivehttps://campaignslive.com/blog/spotify-wrapped-2023-ai-personas/https://campaignslive.com/blog/spotify-wrapped-2023-ai-personas/Spotify's 2023 Wrapped campaign introduced AI-generated personality categories — Vampire, Alchemist, Hunter — into the year-end ritual. The campaign won short-term engagement and left behind a useful lesson about personalization at scale.Mon, 29 Jul 2024 00:00:00 GMTCase StudySpotifypersonalizationWrappedengagementCampaignsLivehttps://campaignslive.com/blog/runway-gen-3-mid-2024-video-tools/https://campaignslive.com/blog/runway-gen-3-mid-2024-video-tools/While Sora dominated the headlines, Runway's Gen-3 Alpha shipped to actual users in mid-2024 and quietly became the most-used generative video tool of the second half of the year.Mon, 15 Jul 2024 00:00:00 GMTIndustryRunwayvideoGen-3toolsCampaignsLivehttps://campaignslive.com/blog/toys-r-us-sora/https://campaignslive.com/blog/toys-r-us-sora/In June 2024, Toys R Us released a brand short produced with OpenAI's Sora. The reception was mixed. The strategic reading is more interesting than the reception.Mon, 24 Jun 2024 00:00:00 GMTCase StudyToys R UsSoraOpenAIbrand filmCampaignsLivehttps://campaignslive.com/blog/wendys-freshai-operational-frontier/https://campaignslive.com/blog/wendys-freshai-operational-frontier/In 2023, Wendy's rolled out a voice-AI drive-through system with Google Cloud. The most interesting marketing AI work of the period was not about creative — it was about operations.Thu, 30 May 2024 00:00:00 GMTCase StudyWendy'svoice AIoperationsGoogle CloudCampaignsLivehttps://campaignslive.com/blog/generative-video-before-sora/https://campaignslive.com/blog/generative-video-before-sora/From Runway Gen-1 in early 2023 to Sora's release in February 2024, generative video was a category that kept looking like it was about to break and never quite did. A look at why, and what changed.Mon, 20 May 2024 00:00:00 GMTInsightsvideoSoraRunwayPikaCampaignsLivehttps://campaignslive.com/blog/brands-build-their-own-ai-2024/https://campaignslive.com/blog/brands-build-their-own-ai-2024/Through 2024, the largest brands began building their own AI creative infrastructure rather than relying on third-party platforms. The pattern of who built what, and why, is instructive.Mon, 22 Apr 2024 00:00:00 GMTIndustryin-housebrand AICoca-Colabuild vs buyCampaignsLivehttps://campaignslive.com/blog/mango-ai-catalog/https://campaignslive.com/blog/mango-ai-catalog/In 2024, Mango shipped a Sunset Dream collection campaign produced almost entirely with AI-generated models. The result was clean. The implications for e-commerce product photography were not.Mon, 08 Apr 2024 00:00:00 GMTCase StudyMangoe-commerceproduct photographyfashionCampaignsLivehttps://campaignslive.com/blog/adobe-firefly-v3-quality-inflection/https://campaignslive.com/blog/adobe-firefly-v3-quality-inflection/Adobe's April 2024 Firefly Image 3 release moved the quality bar for ethically-sourced AI imagery into competitive parity with the open-corpus alternatives. What the inflection meant for brand teams choosing tools.Mon, 04 Mar 2024 00:00:00 GMTIndustryAdobeFireflytool releasesquality barCampaignsLivehttps://campaignslive.com/blog/wpp-publicis-omnicom-holding-companies-ai/https://campaignslive.com/blog/wpp-publicis-omnicom-holding-companies-ai/The three largest advertising holding companies spent 2023 announcing AI partnerships, products, and platforms. Two years in, what those announcements actually produced — and what they did not.Mon, 26 Feb 2024 00:00:00 GMTIndustryWPPPublicisOmnicomagenciesCampaignsLivehttps://campaignslive.com/blog/gemini-image-pause-2024/https://campaignslive.com/blog/gemini-image-pause-2024/In February 2024, Google paused Gemini's image generation after the model produced historically inaccurate output. The episode taught the industry more about model fine-tuning failure modes than any case study from the previous year.Mon, 12 Feb 2024 00:00:00 GMTCase StudyGoogleGeminifine-tuningguardrailsCampaignsLivehttps://campaignslive.com/blog/stable-diffusion-midjourney-dalle-2023-review/https://campaignslive.com/blog/stable-diffusion-midjourney-dalle-2023-review/A working retrospective on the three dominant image-generation tools as they stood at the end of 2023. What each was actually useful for in brand creative production, and where each fell short.Mon, 22 Jan 2024 00:00:00 GMTInsightsStable DiffusionMidjourneyDALL-Etool reviewCampaignsLivehttps://campaignslive.com/blog/sag-aftra-ai-clauses/https://campaignslive.com/blog/sag-aftra-ai-clauses/The 2023 Hollywood strike ended with the most consequential AI labor agreement in commercial creative production. What it actually says, and why brand teams running their own talent need to understand it.Mon, 04 Dec 2023 00:00:00 GMTIndustrySAG-AFTRAlabortalentrightsCampaignsLivehttps://campaignslive.com/blog/now-and-then-beatles-ml/https://campaignslive.com/blog/now-and-then-beatles-ml/In November 2023, the Beatles released a new song built on a forty-six-year-old cassette demo. The technical story behind it is one of the cleanest cases for AI in creative production — and a useful counterexample to the slop conversation.Mon, 13 Nov 2023 00:00:00 GMTCase StudyBeatlesaudioPeter Jacksonstem separationCampaignsLivehttps://campaignslive.com/blog/marvel-secret-invasion-ai-credits/https://campaignslive.com/blog/marvel-secret-invasion-ai-credits/Marvel used AI to generate the opening title sequence of its 2023 series Secret Invasion. The artist community reacted with anger; the studio defended the choice. What the episode said about disclosure norms.Mon, 09 Oct 2023 00:00:00 GMTCase StudyMarveltitle designlabordisclosureCampaignsLivehttps://campaignslive.com/blog/levis-lalaland-controversy/https://campaignslive.com/blog/levis-lalaland-controversy/In March 2023, Levi's announced a partnership with Lalaland.ai to generate AI models for its e-commerce imagery. The backlash was instructive — not for the reasons most coverage suggested.Mon, 04 Sep 2023 00:00:00 GMTCase StudyLevi'sLalaland.aiethicsdiversityCampaignsLivehttps://campaignslive.com/blog/drake-weeknd-ai-music-2023/https://campaignslive.com/blog/drake-weeknd-ai-music-2023/In April 2023, a fake Drake-and-Weeknd duet generated using AI voice synthesis went viral, charted, and then was pulled. The episode set the template for how labels, platforms, and artists would handle AI for the next two years.Mon, 14 Aug 2023 00:00:00 GMTCase Studymusicvoice synthesisDrakelabelsrightsCampaignsLivehttps://campaignslive.com/blog/coca-cola-create-real-magic/https://campaignslive.com/blog/coca-cola-create-real-magic/In early 2023, Coca-Cola opened its archive to an AI co-creation platform. The campaign attracted criticism, but the structural decisions were ahead of where most brands have landed since.Mon, 24 Jul 2023 00:00:00 GMTCase StudyCoca-Colaco-creationbrand assetsOpenAICampaignsLivehttps://campaignslive.com/blog/heinz-cadbury-year-of-ai-imagery/https://campaignslive.com/blog/heinz-cadbury-year-of-ai-imagery/The 2022-2023 stretch when major brands first tried AI image generation in real campaigns. What Heinz's 'Draw Ketchup' and the early adopters actually proved.Mon, 12 Jun 2023 00:00:00 GMTIndustryhistoryHeinzCadburyearly adoptersCampaignsLivehttps://campaignslive.com/blog/pope-puffer-jacket-default/https://campaignslive.com/blog/pope-puffer-jacket-default/In March 2023, an AI-generated image of Pope Francis in a white Balenciaga puffer went viral. The episode taught brand teams more about generative imagery than any case study from the previous year.Mon, 22 May 2023 00:00:00 GMTInsightsdeepfakesviralcultural momentdefault trustCampaignsLive