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Why Your Brand Should Own Its AI Creative
The quiet difference between AI tooling that helps your brand and AI tooling that holds it hostage. What ownership actually means in the AI creative market, and what to ask any vendor.
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What 2025 Settled About AI in Brand Creative
A year-end review of the questions that were live at the start of 2025 and what the year actually resolved about them. Some questions got answers; others moved into the next year unchanged.
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From Generation to Production-Ready: The Quiet 2025 Shift
The biggest change in AI creative tooling in 2025 was not in raw model capability. It was in everything that surrounds the model — production-readiness, workflow integration, rights, and the operational layer that brand teams actually depend on.
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The AI-Native Agency: A New Category Emerges
The AI shift produced two responses inside the agency world. Traditional agencies restructured around it; a new category of AI-native agencies emerged from scratch. A working read on what each looks like.
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Cannes Lions 2025 and the AI-as-Infrastructure Position
Cannes Lions 2025 was the year the AI conversation stopped being about whether and started being about how. A working read of the festival's positions, panels, and award patterns.
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Christie's Augmented Intelligence Auction and the Authorship Question
In February 2025, Christie's held the first major auction dedicated entirely to AI-generated art. The market signal was clear; the authorship question it surfaced has not been resolved.
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How Agencies Restructured Around AI Creative in 2024
The org-chart side of the AI shift is less covered than the tooling side. A working description of what changed inside agencies through 2024 — what roles disappeared, what roles emerged, and what the new shape looks like.
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The EU AI Act, Translated for Brand Teams
The EU AI Act became law in 2024 and began phasing into effect through 2025 and 2026. Beyond the trade-press headlines, what the act actually requires of brand teams using AI creative tooling.
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Reddit, Tumblr, X: The 2024 Race for Training Data Source
Through 2024, the major social and content platforms signed unprecedented training-data licensing deals with AI labs. The deals reshaped what "trained on the open internet" actually meant.
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Vogue, AI Editorial, and the Boundaries of Fashion Photography
By late 2024, AI-generated imagery had appeared in major fashion publications in commercial and editorial contexts. The pattern of what was acceptable, what was not, and where the line moved is worth tracking.
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Suno, Udio, and the Generative Music Market in 2024
Through 2024, generative music moved from research demonstration to production-grade output. Suno and Udio became the names that defined the category, and the implications for brand audio production became visible.
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Runway Gen-3 and the Mid-2024 Video Tools Update
While Sora dominated the headlines, Runway's Gen-3 Alpha shipped to actual users in mid-2024 and quietly became the most-used generative video tool of the second half of the year.
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When Brands Build Their Own AI: The 2024 In-House Tooling Wave
Through 2024, the largest brands began building their own AI creative infrastructure rather than relying on third-party platforms. The pattern of who built what, and why, is instructive.
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Adobe Firefly v3 and the Quality-Bar Inflection
Adobe's April 2024 Firefly Image 3 release moved the quality bar for ethically-sourced AI imagery into competitive parity with the open-corpus alternatives. What the inflection meant for brand teams choosing tools.
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WPP, Publicis, Omnicom: How the Holding Companies Bought Into AI
The three largest advertising holding companies spent 2023 announcing AI partnerships, products, and platforms. Two years in, what those announcements actually produced — and what they did not.
- Industry
The SAG-AFTRA AI Clauses, Translated for Brand Teams
The 2023 Hollywood strike ended with the most consequential AI labor agreement in commercial creative production. What it actually says, and why brand teams running their own talent need to understand it.
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Heinz, Cadbury, and the Year Brands Started Testing AI Imagery
The 2022-2023 stretch when major brands first tried AI image generation in real campaigns. What Heinz's 'Draw Ketchup' and the early adopters actually proved.