Most brands find out about their coverage the way everyone else does: someone forwards a link. By the time it reaches the right desk, the story has been live for a day and the competitor has already commented. CampaignsLive brand monitoring closes that gap — it watches the news for the phrases you care about, reads what it finds with AI, and tells you what changed, on your schedule or the moment a negative spike appears.
What the brand monitoring tool does
You create tracking requests. Each one defines the keyphrases to watch — your brand, your products, your executives, your category — and each keyphrase is searched separately on Google News, in the country and language you choose. If your brands are already set up in the workspace, one click loads a whole brand family (the brand plus its sub-brands) as keyphrases.
On top of the raw coverage sits an AI intelligence layer:
- Sentiment analysis on every article, with a sentiment-over-time chart and per-source sentiment mix for your top outlets.
- AI Brief — a generated summary of recent coverage with suggested angles, each tagged by sentiment, refreshable on demand.
- Share of voice across your most active sources.
- Story clustering — when many outlets cover the same story, it appears once with a "+N related" chip instead of flooding your feed with duplicates.
- Competitor comparison — track rivals alongside your own keyphrases and see sentiment and share of voice side by side.
How it works
- Define the request. Add keyphrases (or load a brand family), optionally add competitors, and pick the country and language of the media you want watched.
- Set the rhythm. Choose daily, weekly, or monthly digests, down to the hour and the day of the week, and list every colleague who should receive them.
- Let it read for you. Every run collects new articles, scores sentiment, clusters duplicate stories, and updates the dashboard and AI Brief.
- Act on the signal. Digests arrive by email — optionally with an Excel report of all new articles attached, plus a monthly recap on the 1st — and negative-spike alerts fire immediately when several negative articles land in one run.
Who it's for
Communications and PR teams that need to see coverage before the client does. Brand managers tracking a launch, a rebrand, or a crisis. Agencies monitoring several client brands at once, each with its own recipients and schedule. And marketing leads who simply want share of voice against named competitors on one chart instead of four browser tabs. Combined with competitor price tracking, it gives a brand team both of the feeds that move a Monday meeting: what the market says, and what the market charges.
Frequently asked questions
What sources does the brand monitoring tool watch?
It monitors news coverage: each keyphrase you define is searched separately on Google News, targeted to the country and language you choose per tracking request. That makes it equally at home watching a Greek brand in Greek media and an international brand in its home market.
How does the AI sentiment analysis work?
Every article found is scored for sentiment, and the dashboard aggregates the scores into a sentiment-over-time chart, a per-source sentiment mix for your top outlets, and — if you track competitors — a brand-versus-competitor comparison. You can also filter the article list by sentiment to go straight to the negative coverage.
What is the AI Brief?
A generated summary of your recent coverage: what the articles collectively say, plus suggested angles worth acting on, each tagged with its sentiment. It cites how many articles it was built from, and you can refresh it on demand when a story is moving.
Will it warn me about a PR problem before the weekly digest?
Yes. Negative-spike alerts send an immediate email when a monitoring run finds several negative articles, instead of waiting for the next scheduled digest. You choose the threshold that counts as a spike.
Can my whole team get the reports?
Each tracking request has its own recipient list — every address on it receives the digest on the schedule you set (daily, weekly, or monthly, at the time and day you pick). You can attach an Excel report of all new articles to each digest, and optionally send a monthly recap of the previous month on the 1st.
Start monitoring your brand
Set it up once and the first digests land within days, with the sentiment picture taking shape from there. Register and create your first tracking request today.