Every brand manager in Greece checks BestPrice.gr. Usually by hand, usually on a Friday, usually for the three SKUs someone asked about in a meeting. CampaignsLive turns that ritual into infrastructure: a price-tracking board that watches your own and competitor products across Greek retailers, sourced from BestPrice.gr and updated daily, with the history kept so you can see how the market moved — not just where it stands today.
What the price tracker does
You build boards. A board holds the products you care about — yours marked as own brand, the rivals marked as competitor — and its dashboard answers the questions a pricing conversation actually turns on:
- Price trend over 30 or 90 days, for your products against the competitor average.
- Best price by product — who is cheapest right now, and by how much.
- Biggest movers — which tracked products changed most over the last 7 days.
- Current prices by retailer — the full retailer spread per product: each price bar runs from the cheapest to the priciest shop, shows where the middle 50% of the market prices it, and marks the median. Hover any point to see which retailer it is.
- Package or per-unit pricing — switch the whole board to €/kg or €/L comparison, so different pack sizes stop hiding the real price story.
How it works
- Create a board. Name it — "Our range vs. competitors" is the classic — or spin one up directly from a brand in your workspace.
- Add products. Search a brand on BestPrice.gr from inside the tool and pick the products to track, marking each as own or competitor.
- Let it run. Prices refresh daily on their own; a refresh button fetches the latest on demand when a meeting can't wait.
- Get told when it matters. Switch on email alerts — daily, weekly, or monthly — and receive a digest only when tracked prices actually changed.
Built for the Greek market, on purpose
Most price-monitoring products promise the world and deliver a thin layer of it. This tool does the opposite: it covers the Greek retail market through BestPrice.gr with retailer-level depth — the exact comparison surface Greek consumers use before they buy. For brands, distributors, and e-commerce teams competing on that shelf, depth in the market you actually sell in beats breadth in markets you don't.
Who it's for
Brand and trade-marketing teams defending price positioning; distributors watching whether retailers hold the line; e-commerce managers benchmarking their own shop against the market; and agencies running pricing intelligence as a client service — the read-only share links, client access accounts, and PowerPoint export with native charts exist precisely for that last group. Pair it with brand monitoring and you are watching both of a brand's most volatile surfaces: its price and its press.
Frequently asked questions
Where does the pricing data come from?
Prices are sourced from BestPrice.gr, the Greek price-comparison market, and refreshed daily. That gives you retailer-level prices across the Greek market — which shop sells each product, and at what price — rather than a single averaged number.
Can I track competitor products alongside my own?
Yes — that is the core of the tool. Each tracked product is marked as "own brand" or "competitor", and the dashboard compares the two sides directly: your best price against the competitor average, per product and over time.
How do the price alerts work?
Each board can email you a digest daily, weekly, or monthly — and only when tracked prices have actually changed. No change means no email, so the alerts stay signal rather than noise.
Can I share a board with a client or colleague?
Two ways. A public read-only link works for anyone with no login. Client access goes further: the client signs in and sees only the boards shared with them — useful for agencies running price monitoring as a service. Anyone with view access can also duplicate a board into their own editable copy.
Can I get the data out of the platform?
Yes. Every board exports to an Excel workbook with the editable data and to a PowerPoint deck with native, editable charts — ready to drop into a client presentation or a trade-terms discussion.
Does it cover markets outside Greece?
Today, coverage is the Greek retail market via BestPrice.gr. That focus is deliberate: if you sell in Greece, you get retailer-level depth on the exact shelf your buyers compare you on, rather than shallow coverage of everywhere.
Start tracking prices
Build your first board, add your range and your rivals, and see a week of real market movement before you decide anything. Register and create your first price board today.