Video is where campaign budgets go to be humbled. A single scripted shoot costs more than a quarter's worth of static creative, so most brands ration motion to the launches — and feeds full of video punish them for it. The CampaignsLive AI video generator changes the economics: it turns the still imagery you already have into moving campaign assets, in the same workspace where the stills were made.
Three ways to make video
The generator is organized around three workflows, each matched to a different production job:
- Image to Video. Animate a still into a clip of 5 to 15 seconds, depending on the model. On supported models you control both the first and the last frame — start on the lifestyle shot, land on the pack shot — which is the control that makes AI motion usable for brand work rather than a novelty.
- Storyboard. Select up to 20 images, give the story a direction, and the platform generates a video for each scene, suggests transitions between them, and stitches the result into one continuous film — with optional background music. You review and refine individual scenes before the final assembly, so one weak shot never forces a full re-render.
- Montage. Build fast-moving product montages with five creative effects and built-in background removal — the workhorse format for promos, reels, and retail offers.
Underneath all three sits a choice of current-generation video models, selected per job. Model capabilities differ — durations, sound, frame control — and the picker tells you what each supports, so there is no guessing. A motion-control mode can even transfer movement from a reference video onto a still character image.
How it works
- Start from an image. Pick a still from your asset library — including imagery generated on the platform — or upload one.
- Describe the motion. Write what should happen in plain language. The built-in prompt assistant refines it into the phrasing video models respond to, tuned to your chosen model and duration.
- Generate and review. Renders are asynchronous, with the cost shown in credits before you commit. In Storyboard, review each scene, regenerate the ones that miss, and keep the ones that land.
- Assemble and ship. Stitch scenes with transitions and music, then download the final video. Everything is saved to the same asset library as your image work.
Who it's for
Social and performance teams that need motion versions of proven static creative. Brand teams turning a campaign's hero imagery into launch films without booking a shoot. Agencies producing video proposals and animatics at concept speed. And e-commerce teams that want every product story told in motion, not just the top ten sellers. Because video lives in the same workspace as image generation, the practical loop is short: generate the still, perfect it, upscale it with the AI image upscaler if print needs it too, then animate it here.
Frequently asked questions
How long are the generated video clips?
Individual clips run from 5 to 15 seconds depending on the model you choose. For longer pieces, the Storyboard workflow chains up to 20 scenes and stitches them into a single continuous video with transitions and optional background music.
Can I control how a clip starts and ends?
Yes. On supported models you set both the first and the last frame of a clip, which is how you keep a product, a face, or a composition anchored while the motion happens in between. It is the single most useful control for brand work, where the end frame is usually the pack shot or the logo.
Does the video come with sound?
Several of the available models generate native audio alongside the video. In the Storyboard workflow you can also add background music to the final stitched cut. Sound support varies by model, and the model picker states what each one supports.
What does AI video generation cost?
Costs are shown in credits before you generate, and they vary by model and duration — you always see the price of a render before you commit to it.
Do I need to write prompts like a specialist?
No. A built-in prompt assistant helps you turn a plain description into an effective motion prompt for the model and duration you selected. You describe what should happen; it handles the phrasing that video models respond to.
Generate your first campaign video
Take real footage of your own brand into the next status meeting. Register and animate your first still today.