- Industry
The AI-Native Agency: A New Category Emerges
The AI shift produced two responses inside the agency world. Traditional agencies restructured around it; a new category of AI-native agencies emerged from scratch. A working read on what each looks like.
- Industry
How Agencies Restructured Around AI Creative in 2024
The org-chart side of the AI shift is less covered than the tooling side. A working description of what changed inside agencies through 2024 — what roles disappeared, what roles emerged, and what the new shape looks like.
- Industry
WPP, Publicis, Omnicom: How the Holding Companies Bought Into AI
The three largest advertising holding companies spent 2023 announcing AI partnerships, products, and platforms. Two years in, what those announcements actually produced — and what they did not.