- Production
The Quiet Maturity of Brand Voice Cloning in 2025
While the image side dominated the headlines, brand voice cloning quietly reached production maturity in 2025. A look at where it works, where it does not, and what brands are actually doing with it.
- Production
Branded Audio in the AI Era: Podcasts, IVR, and Voice UX
Audio is the quiet half of the AI brand creative conversation. A working read on where AI has reached production grade in branded audio — and where the human is still the value.
- Case Study
How "Now and Then" Used ML to Recover a 1977 John Lennon Demo
In November 2023, the Beatles released a new song built on a forty-six-year-old cassette demo. The technical story behind it is one of the cleanest cases for AI in creative production — and a useful counterexample to the slop conversation.