- Industry
The EU AI Act, Translated for Brand Teams
The EU AI Act became law in 2024 and began phasing into effect through 2025 and 2026. Beyond the trade-press headlines, what the act actually requires of brand teams using AI creative tooling.
- Case Study
Marvel's Secret Invasion AI Title Sequence and the Disclosure Question
Marvel used AI to generate the opening title sequence of its 2023 series Secret Invasion. The artist community reacted with anger; the studio defended the choice. What the episode said about disclosure norms.