- Production
Brand Consistency Is the Hardest Problem in Generative Creative
Producing one striking AI image is easy. Producing a hundred images that all look like they belong to the same brand is structurally hard. A look at what makes the consistency problem persistent — and what the working solutions look like in 2025.
- Case Study
Google Gemini's Image Pause: When the Big Player Got It Wrong
In February 2024, Google paused Gemini's image generation after the model produced historically inaccurate output. The episode taught the industry more about model fine-tuning failure modes than any case study from the previous year.