- Industry
From Generation to Production-Ready: The Quiet 2025 Shift
The biggest change in AI creative tooling in 2025 was not in raw model capability. It was in everything that surrounds the model — production-readiness, workflow integration, rights, and the operational layer that brand teams actually depend on.
- Industry
How Agencies Restructured Around AI Creative in 2024
The org-chart side of the AI shift is less covered than the tooling side. A working description of what changed inside agencies through 2024 — what roles disappeared, what roles emerged, and what the new shape looks like.
- Case Study
Klarna's All-AI Marketing Org: A Year In
In 2023-2024, Klarna restructured its marketing operations around AI tooling and announced major workforce reductions tied to the shift. Eighteen months later, the picture is more complicated than the headlines.
- Case Study
Wendy's FreshAI and the Operational AI Marketing Frontier
In 2023, Wendy's rolled out a voice-AI drive-through system with Google Cloud. The most interesting marketing AI work of the period was not about creative — it was about operations.