- Case Study
Toys R Us and OpenAI Sora: The First Brand Film That Actually Tried
In June 2024, Toys R Us released a brand short produced with OpenAI's Sora. The reception was mixed. The strategic reading is more interesting than the reception.
- Insights
Why Generative Video Was Almost-There for Two Years Before Sora
From Runway Gen-1 in early 2023 to Sora's release in February 2024, generative video was a category that kept looking like it was about to break and never quite did. A look at why, and what changed.