- Insights
What 500,000 Brand Campaigns Taught Us About Creative That Performs
Patterns that emerge when you study half a million campaigns at once — composition, color, typography, and the briefs that produce the best work.
- Insights
AI Creative vs. AI Slop: It's the Training Data
The visual gap between brand-grade AI creative and the slop flooding the internet has one cause. A look at how training data shapes output character — and why narrow, high-signal training beats vast and generic.
- Industry
Reddit, Tumblr, X: The 2024 Race for Training Data Source
Through 2024, the major social and content platforms signed unprecedented training-data licensing deals with AI labs. The deals reshaped what "trained on the open internet" actually meant.